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网络推广 Web Promotion

化妆品行业网络营销解决方案

时间:2012-11-30 04:13:10 点击:2296次

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YI、XUYAN

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幸运赛车官网 KEYIZHEIYANGSHUO,GUANGYIDEMEIRONGHUAZHUANGPINYESHIYIGENIANCHUANGZHICHAOQIANYIYUANDECHAOYANGCHANYE,ZAIZHONGGUODERIYONGHUAXUEGONGYEHEFUWUYESHICHANGSHANGJUYOUJUZUQINGZHONGDEDIWEI,QIZENGZHANGSUDUYUANGAOYUGUOMINJINGJIDEZENGZHANGSUDU,YOUZHEJUDADEFAZHANQIANLIHEQIANJING。

JINRUERSHIYISHIJI,SUIZHEGUOJIHULIANWANGLUODEPUJIHEYINGYONG,MEIRONGHUAZHUANGPINYEYOUMIANLINZHEXINQINGKUANGHEXINTIAOZHAN。SHOUXIANSHIHULIANWANGLUOZHENGZAIBUDUANGAIBIANZHERENMENDESHENGHUOFANGSHIHESHENGCHANFANGSHI,TONGYANGYEZAIGAIBIANZHEMEIRONGHUAZHUANGPINYECHUANTONGDESHENGCHANFANGSHIHEFUWUFANGSHI,MEIRONGHUAZHUANGPINQIYEZHIYOUSHISHIERBIAN,CAINENGMIANZAOTAOTAI。QICI,JIYUHULIANWANGDEWANGLUOYINGXIAOSHIYIZHONGHUASHIDAIDEYINGXIAOFANGSHI,SHICHUANTONGQIYERONGRUZHISHIJINGJIDEGUANLIGONGJUHESIWEIFANGFA,DUICIMEIRONGHUAZHUANGPINQIYEYINGGAIYOUCHONGFENDERENSHI。

BENWENYIMEIRONGHUAZHUANGPINYEWEIDUIXIANG,ZHUYAOYANJIUSHENMESHIWANGLUOYINGXIAO,WEISHENMEJINXINGWANGLUOYINGXIAOHEZENYANGJINXINGWANGLUOYINGXIAO。WENZHONGTONGGUODALIANGDEANLIHELILUNFENXI,MINGQUETICHU:WEILESHIYINGWANGLUODEQUSHI,CHUANTONGQIYEBIXUZHONGXINKAOLVBINGFAHUIZIJIDESHANGYEQIANLI,BIXUDUISHANGYEXITONGZUOCHURONGRUSHANGWUWANGLUODEXINDEANPAI,BIXUYIWANGLUOYINGXIAOWEIWUQI,SHICHANCHU(CHANPINHEFUWU)NENGRANGGUKEMANYI,CONGERHUODEJINGZHENGYOUSHI。XIWANGZHEIXIEYANJIUDUIGUANGDADEMEIRONGHUAZHUANGPINYEZHEZAISHIJISHICHANGYUNZUOZHONGYOUSUOBIYI。

二、从直复营销到网络营销
    
幸运赛车官网 网络营销(Cybermarketing)虽然是一种新兴的营销方式,但实质上是历史悠久的直复营销(Direct Marketing)在互联网时代出现的新种类或新形态。传统的直复营销起源于1872年的美国,早期主要通过产品目录、印刷品邮件、报刊带回复表格的广告、电话等媒体向目标市场的成员发布产品信息,寻求反馈,进而达成交易的营销行为。直复营销和化妆品业者熟悉的直销(Direct Selling)很容易混淆,因为两者都属于无店铺经营,但直复营销以产品目录和电话等为媒介,直销则由推销员(如著名的雅芳小姐)来完成销售。直销目前在中国是被限制的。中国政府虽然承诺入世后三年内为直销立法,但结果难料,使得全球三家最大的化妆品直销企业——美国的安利、雅芳和玫琳凯公司,在中国境内不得不面临着转型的选择。

MEIGUOZHIFUYINGXIAOXIEHUI(ADMA)WEIZHIFUYINGXIAOXIADEDINGYISHI:"YIZHONGWEILEZAIRENHEDIFANGCHANSHENGKEDULIANGDEFANYINGHE(HUO)DACHENGJIAOYIERSHIYONGYIZHONGHUODUOZHONGGUANGGAOMEITIDEHUXIANGZUOYONGDESHICHANGYINGXIAOTIXI。" YUCHUANTONGDEPILINGFANGSHIBIJIAO,ZHIFUYINGXIAOBEIRENWEIJUYOUYIXIADUOZHONGYOUDIAN:

  1. 与顾客的互动性。通过数据库,了解并储存顾客的行为和态度等信息,从中选择合适的顾客(目标市场成员)。
  2. 没有分销环节。顾客对企业发盘的回应是直接的,订购的产品一般也是通过直接渠道传递的,没有中间环节,能减少销售成本。
  3. 空间的广泛性。直复营销活动可以发生在任何地点,只要所选择的沟通媒介能够到达,因而跨越了空间甚至国界的限制。
  4. 效果的可衡量性。通过顾客反应,对市场策略、产品质量和价格进行测试和调整,用以改善产品和服务
  5. 运用的灵活性。适应各种类型和规模的企业,既可作为拓展市场和建立客户关系的重要渠道,又可作为企业经营的唯一运作方式。
  6. 是一种复合营销。适合各种现代营销形态,包括有店铺经营和无店铺经营,连锁经营和特许经营等,能组合多种推广工具和推广形式。

ZHIFUYINGXIAOXUYAOTONGGUOGEZHONGGUANGGAOMEIJIELAIFABUXINXIYIXUNQIUMUBIAOSHICHANGCHENGYUANDEHUIYING,ZAIDANGDAI,DIANXINGDEMEIJIEYOUZHIYOU、DIANHUA、CHUANZHEN、DIANSHI、BAOZHI、ZAZHI、GUANGBODENG,ZONGHEDEZHIFUYINGXIAOFANGFAHAIBAOKUOLIYONGSHUJUKUHEDUOZHONGMEIJIEJINXINGZUHEYINGXIAO。DANLISHIDIKAN,YIWANGDEZHEIXIEYINGXIAOMEIJIEHEZUHEDOUYOUQIJUXIANXING,SHIZHIFUYINGXIAODEDIJIXINGTAI。ZUOWEIYIZHONGSHANGYEMOSHI,ZHIFUYINGXIAOZHIYOUDAOLEWANGLUOSHIDAI,CHUXIANLEWANGLUOYINGXIAOZHEIZHONGGAOJIXINGTAI,CAIZHENZHENGCHANSHENGGEMINGXINGDE,LICHENGBEISHIDEYINGXIANG。

(YI)、DOUSHIWANGLUOREDEHUO

幸运赛车官网 BIAOMIANKANLAI,HULIANWANGZHISHIYIZHONGJISUANJIYINGYONGJISHU,RANERTASUOYINFADEYINGXIANGQUESHIHUASHIDAIDE。HULIANWANGLUOZHENGZAIBUDUANGAIBIANZHERENMENDESHENGHUOFANGSHIHESHENGCHANFANGSHI。YIXIEXIFANGXUEZHESHENZHIYIHULIANWANGDEYINGYONGZUOWEIXINXISHEHUIDEBIAOZHI,JIANGZHEIZHONGXINXINGDESHEHUIXINGTAIYUGUOQUDEGONGYESHEHUI、NONGYESHEHUIQUBIEKAILAI。CONGCHUANBOXUEDEJIAODUJIANG,HULIANWANGLUOZHINENGSUANSHIYIZHONGXINXINGDEMEIJIE,SUIRANZHEIZHONGMEIJIEFUGAILECHUANTONGMEIJIE(BAOKUOBAOZHI、ZAZHI、DIANHUA、CHUANZHEN、DIANSHI、GUANGBODENG)DEDABUFENTEDIAN。RANERWANGLUODEYINGXIANGQUEBUZHIZHEIXIE,CHUGUOWANGDERENDOUMINGBAI,TASUOCHUJIDEBUSHIJISHUYEBUSHIMEIJIE,ERSHIYIZHONGYIXINXIWEIBIAOZHIDESHENGHUOFANGSHI。SHICHANGYINGXIAOSHIYANJIUYINDAOSHANGPINHEFUWUCONGSHENGCHANZHEDAODAXIAOFEIZHEHESHIYONGZHESUOJINXINGDEYIQIEQIYEHUODONG。ZAIWANGLUOSHIDAI,JIRANXIAOFEIZHEDESHENGHUOFANGSHIYIJINGFASHENGLEBIANHUA,WOMENDEYANJIUSHOUXIANJIUYAOCONGZHEIZHONGBIANHUARUSHOU。

幸运赛车官网 QUNIANYIPIANGUANYUWANGLIANDEWENZHANGRENWEIRUGUOCONGJISHUDEJIAODUKAN,WANGSHANGLIANAIYUDIANHUALIANAIHESHUXINLIANAIBINGMEIYOUTAIDADEQUBIE,DOUSHITONGGUOTEDINGMEIJIECHUANDAHEJIAOLIUQINGGANXINXI。ZAIZHEIGECENGMIANSHANGJIANG,WANGLIANDEGUANJIANZAIYULIANQING,DAOLIZHENGRUDIANZISHANGWUDEGUANJIANZAIYUSHANGWU,WANGLUOWENXUEDEGUANJIANZAIYUWENXUE。HUANJUHUASHUO,WANGLUOZHISHIYIZHONGGENGFANGBIANGENGKUAIJIEDEJIAOLIUSHOUDUANBALE。RANERDUIYUQINGGANERYAN,WANGLUOSIHUYOUYIZHONGYIHUADELILIANG。WOMENWUFALIJIEYIXIEFUNVWEISHENMEHUIZAILIAOTIANSHILIXIANGMOSHENGNANRENGONGKAILIANZHANGFUDOUBUZHIDAODEYINSI,WUFAXIANGXINYIXIEPINGSUDUANZHUANGXIANSHUDENVZIDAOLEWANGSHANGJINGHUIBIANDENEIYANGFANGDANGHEBUGUYIQIE!

WANGLUODEZHEIZHONGYIHUALILIANGBIAOXIANZAIXIAOFEIZHEXINLISHANG,ZHISHAOCHANSHENGLERUXIADEYIXIETEZHENGBIANHUA:

  1. 强调消费的个性化。消费者更多的以个人心理愿望为基础挑选和购买商品或服务。
  2. 表现消费的主动性。消费者会主动通过各种可能的途径获取与商品有关的信息并进行分析比较。
  3. 要求购买的方便性。要求能更方便更快捷的购物。
  4. 追求购买的娱乐性。希望购物能为他们带来乐趣,能满足心理需求。

幸运赛车官网 DUIYUWANGLUOSHIDAIXIAOFEIZHESHENGHUOFANGSHI(JIAZHIGUANNIANYURENSHENGTAIDU)DEZHEIZHONGBIANHUA,QIYEYINGGAIYINGGAIQINGXINGDIRENSHIDAO,DANGJINDEXIAOFEISHICHANGYIYOUMAIFANGLONGDUANXIANGMAIFANGLONGDUANYANBIAN,YIGEYIXIAOFEIZHEWEIZHUDAODEYINGXIAOSHIDAIYIJINGLAILINLE。

[ANLI]:HUAZHUANGPINYINGZHONGSHIFUWUYINGXIAO

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CONGHUAZHUANGPINDEYINGXIAOXIANXIANGLAIKAN,YOUYUZHONGGUOSHENGHUOZILIAOSHICHANGYIJINRUMAIFANGSHICHANG,YINCIYINGXIAOLINGYUJINGZHENGJILIE。TEBIESUIZHEGUOMINJINGJIDEFAZHAN,FUWUYEZHANGDPGUOMINSHENGCHANZONGZHIDEHANLIANGYUELAIYUEGAO。XIAOFEIZHEYIJIBENJINRUJIANGFUWU、JIANGZHILIANG、YUANGOUMAIDESHIQI。

(ER)、JIELINGHAIXUXILINGREN

ZUIDAXIANDUMANZUXIAOFEIZHEDEXUQIU,SHIXIANDAIQIYEDEJINGYINGHEXIN。YAOMANZUWANGLUOSHIDAIXIAOFEIZHEDEXUQIU,QIYEBIXUSHISHIKAIZHANWANGLUOYINGXIAO,TIGONGRANGXIAOFEIZHEMANYIDEXINXIHEFUWU,ZHEIYIJINGCHENGWEIQIYEDEYIZHONGBIRANXUANZE。SUOWEIJIELINGHAIXUXILINGREN,WANGLUOSHIDAICHUXIANDEXIAOFEIXINLI,ZHIYOUTONGGUOWANGLUOSHOUDUANCAINENGJIEJUE。ZHEISHIYINWEIWANGLUOYINGXIAOCHULEJUYOUZHIFUYINGXIAODESUOYOUTEDIANWAI,HAIJUYOURUXIADEYOUSHI:

  1. 是一种更具个性化的营销方式。能够轻易地通过数据库管理,真正实现“一对一”营销。
  2. 具有极强的互动性,是实现全程营销的理想工具。
  3. 真正超越时空,方便快捷。能满足消费者对购物方便性需求,提高消费者的购物效率。
  4. 融各种媒介特点于一身,寓“销”于乐。

[案例]:宝洁的“脱衣广告”
2001年底,宝洁公司通过电子邮件对中国网络用户投放flash(动画)“脱衣广告”,宣传“护舒宝”黑色护垫。该广告通过一个幽默诙谐的男性形象来倡导一种黑色时尚,目标消费者主攻白领女性。收件人如果用鼠标点一下动画男人,动画男人会把上衣脱下来,解说词是:“别害羞,尽管继续吧。”继续点击,动画男人会将背心脱掉,解说词是:“喂喂喂,你来真的?”再点击,动画男人竟脱下裤子,只穿着一条短裤,解说词为:“相信我,你还没有看到最精彩的部分耶!”再点击,动画男人在脱下短裤的同时飞速地用一块黑色遮羞物代替了短裤,解说词是:“好好好,我认输了,来吧……”再点击,该遮羞物忽然慢慢放大,占据大部分画面,同时画面右侧打出广告语:“全新护舒宝黑色护垫,仅供女士使用。”

ZHEIZEGUANGGAOSUIRANBEIMEITIZHIZEYOU*********DECHENGFEN,DANCHONGFENXIANSHILEWANGLUOYU"XIAO"YULEDETEDIAN。

幸运赛车官网 (SAN)、WANGLUOYINGXIAOLILUN

幸运赛车官网 WANGLUOYINGXIAOQUBIEYUCHUANTONGYINGXIAODEGENBENYUANYINSHIWANGLUOBENSHENDETEXINGHEXIAOFEIZHEXUQIUDEGEXINGHUIGUI。QIHEXINSHIJIANGYUANBENYICHANPINWEIZHONGXINDEYINGXIAOCELVE,GAIBIANWEIYIXIAOFEIZHEWEIZHONGXIN。WOMENZHIDAO,CHUANTONGYINGXIAODELILUNJICHUSHI“4p”ZUHE,JICHANPIN(product)、JIAGE(price)、TONGLU(place)HECUXIAO(promotion),QICHUFADIANSHIQIYEDELIRUN。

DANSHI,ZAIWANGLUODEHUANJINGXIA,SUIZHEXIAOFEIZHEGEXINGHUARIYITUCHU,JIAZHIMEITIFENHUA,XINXIGUOZAI,CHUANTONGDE“4P”LILUNRIYISHOUDAO“4C”LILUNDETIAOZHAN。“4C”LILUNJIGUKEDEYUWANGHEXUQIU(Consumer's Wants and Needs)、MANZUYUWANGHEXUQIUDECHENGBEN(Cost to Satisfy Want and Needs)、FANGBIANGOUMAI(Convenience to Buy),YIJIYUXIAOFEIZHEDEGOUTONG(Communication)。

“4C”YINGXIAOZUHECHANSHENGYUSHANGSHIJIJIUSHINIANDAI,SUIRANBUSHIZHENDUIHULIANWANGERTICHU,DANZHEIZHONGYIRENWEIBENDESIXIANGFANYINGLESHIDAIDETEZHENG,YINERSHIWANGLUOYINGXIAODELILUNJICHU。

SAN、HUAZHUANGPINWANGLUOYINGXIAODEXIANZHUANG

(YI)、ZHONGGUOHULIANWANGJIBENZHUANGKUANG

1、ZHONGGUOHULIANWANGLUOXINXIZHONGXINDEDIAOCHA

YIJUZHONGGUOHULIANWANGLUOXINXIZHONGXIN(CNNIC)2002NIAN1YUESUOFABUDEDIJIUCI"ZHONGGUOHULIANWANGLUOFAZHANZHUANGKUANGTONGJIBAOGAO",JIEZHIDAO2001NIAN12YUEDI,WOGUOWANGMINYOU3370WANREN,SHANGWANGJISUANJISHUYIDA1254WANTAI,WWWZHANDIANSHU277100GE。

幸运赛车官网 DIAOCHABAOGAOXIANSHI,WOGUOWANGMINSHULIANGCHIXUGAOSUZENGZHANG,JIN2001NIAN1NIANJIUJINGZENGZHANGLE1120WANREN,ZENGZHANGLVDADAOLE50%;NANNVXINGBIEBILICHAJUJINYIBUSUOXIAO,NVXINGSHANGWANGRENKOUZENGZHANGLVCHAOGUONANXING,MUQIANZHONGGUONANXINGWANGMINZHAN60%,NVXINGZHAN40%,;WEIHUNZHEZHAN58.5%,YIHUNZHEZHAN41.5%;ZAINIANLINGFENBUSHANG,WANGMINZHUYAOJIZHONGZAI18-30SUIZHIJIAN,ZHEIYINIANLINGDUANDEWANGMINZHANDAOZONGTIDE67.8%,QIZHONGYOUYI18-24SUIZHEIYINIANLINGDUANDEWANGMINZUIDUO,ZHANWANGMINZONGSHUDE36.2%。NVXINGYONGHUZENGDUO,BIAOMINGYINVXINGZUOWEIZHUYAOXIAOSHOUDUIXIANGDEMEIRONGHUAZHUANGPINYETUOZHANWANGSHANGYINGXIAODAYOUKEWEI。

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幸运赛车官网 GUANYUEmailYINGXIAO。EmailYINGXIAOSHIWANGLUOYINGXIAODEZHONGYAOSHOUDUAN,YONGHUDUI"SHIFOUYUANYISHOUDAOWANGLUOGUANGGAOYOUJIANZUOWEIXUANZEWUPINHUOFUWUDECANKAO"DEHUIDASHI“YUANYI”ZHAN29.1%,"BUYUANYI"ZHAN37.4%,"WUSUOWEI"DEZHAN33.5%,SHUOMINGYONGHUDUIWEIJINGXUKEDELAJIYOUJIANBIJIAOFANGAN。

幸运赛车官网 GUANYUDIANZISHANGWUWANGZHAN。JINGCHANGLIULANDEZHAN21.9%,YOUSHILIULANDEZHAN49.8%,HENSHAOLIULANDEZHAN25.8%,SHUOMINGYONGHUHAISHIXIWANGCONGSHANGWUWANGZHANSHANGHUOQUSHANGPINXINXI。

GUANYUWANGLUOGOUWUDEYUANYIN。YONGHUCHUYUJIESHENGSHIJIANZHAN48.3%,JIEYUEFEIYONGZHAN38.8%,CAOZUOFANGBIANZHAN41.7%,XUNZHAOXIYOUSHANGPINZHAN28.9%,CHUYUHAOQIYOUQUZHAN31.5%,ZHEISHUOMINGWANGSHANGGOUWUYIJINGZHUBUBEIYONGHUSUOJIESHOU。

关于网上交易存在的问题。安全性得不到保障的占31.0%,付款不方便的占31.0%,产品质量、售后服务及厂商信用得不到保障的占30.2%,
幸运赛车官网 送货耗时、渠道不畅的占13.9%,价格不够诱人的占6.3%。说明安全性和物流环境仍然较差。

GUANYUJIANGLAIZUIYOUXIWANGDEWANGSHANGSHIYE。WANGSHANGGOUWUZHAN54.5%,WANGSHANGCHAOGUZHAN38.0%,WANGSHANGYOUCHANGXINXIFUWUZHAN34.2%,WANGSHANGYOUXIYULEFUWUZHAN36.3%,WANGLUOTONGXUNZHAN55.4%,SHUOMINGYONGHUDUIWANGSHANGGOUWUHEFUWUYOUJIAOGAODEQIWANG。

2、ZHONGGUOMEIRONGHUAZHUANGPINWANGDEDIAOCHA

幸运赛车官网 ZHONGGUOMEIRONGHUAZHUANGPINWANGKAIZHANGUOYIXILIEDEWANGSHANGTOUPIAODIAOCHA,QIZHONGGUANYU“NINJUEDEQIYESHANGWANGKAIZHANDIANZISHANGWU”,GONGHUODE116PIAO,85%RENWEIHENYOUBIYAO,RENWEIWUSUOWEIDEZHAN10%,RENWEIMEIBIYAODEZHAN5%,SHUOMINGRENMENPUBIANKANHAODIANZISHANGWU。

幸运赛车官网 GUANYU“NANRENSONGSHENMELIWUZUINENGDADONGNIDEFANGXIN”,GONGHUODE6097PIAO,QIZHONGTIESHENNEIYIZUIDUOZHAN34.36%,SHOUSHIZHUBAOZHAN17.12%,XIANHUAZHAN16.5%,ZIZHILIWUZHAN12.79%,SHIGEZHAN10.76%,HUAZHUANGPINZUISHAOJINZHAN8.46%,SHUOMINGHUAZHUANGPINBUTAISHIHEZUOWEIZENGSONGNVYOUDELIPIN。

GUANYUWANGLUOLIULANZHELAIYUAN。CONGXIABIAOKEYIKANCHU,SUIRANZHONGGUODALUDERENSHUZHANJUEDUIYOUSHI,DANHULIANWANGDEQUESHIMEIYOUGUOJIEXIANZHIDE。

ZHONGGUOMEIRONGHUAZHUANGPINWANGLIULANZHELAIYUAN

国家地区   中国大陆  新西兰  台湾  澳大利亚  香港   美国   日本   新加坡    其它
百分比     84.2 %    1.7 %   1.6 % 1.3 %     0.6 %  0.6 %  0.2 %  0.2 %     9.6 %

(ER)、HUAZHUANGPINYEDEWANGLUOFAZHANZHUANGKUANG

1、GUOJIHUAZHUANGPINYEDEWANGLUOFAZHAN

GENJU2000NIANMEIGUOHUAZHUANGPINJIYONGJU、XIANGSHUIXIEHUI(CTFA)NIANHUIDEBAOGAO,GUOJISHANGYIYOUYUELAIYUEDUODEHUAZHUANGPINGONGSIKAISHICHONGFENLIYONGHULIANWANGZIYUAN,JIANGQICHUANTONGDEYEWUMOSHIZHUANHUANWEIGENGJUJINGZHENGLIDEDIANZISHANGWUMOSHI,YITUOZHANQUANQIUSHICHANG。

GENJUBIZHEZAIWANGSHANGDESOUSUO,MUQIAN27GEGUOJIGONGRENDESHIJIEMINGPAIHUAZHUANGPIN,BAOKUOYAFANG(Avon)、YASHILANDAI(Este’e Lander)、QIANBI(Clinique)、YULANYOU(Oil & Ulan)、QIANGSHENG(Johnson & Johnson)、LUHUANONG(RevLon)、MEIBAOLIAN(Maybelline)、YILISHABAI·YADUN(Eilzabeth Arden)、PANTING(Penten)、HAIFEISI(Head & Shoulders)、GAOLUJIE(Colgare)、JIAJIESHI(Cret)、YOUTEBAI(Ultra Brite),OULAIYA(L’oreal)、XIANAIER(Chanel)、LANKOU(Lancome)、SHENGLUOLAN(YSL)、KELISITING·DIAO(Christian Dior)、GEWENQI(Givenchy),PANGSHI(Ponds)、FANSHILIN(Vasekine)、KELAILUNSI(Chrins),NIWEIYA(Nivea)、WEINA(Wella)、HUAPAI(Fa),ZISHENGTANG(Shiaeido)、HUAWANG(Kao),DOUYIWUYILIWAIDEJIANLILEPINPAIWANGZHAN,ERQIEDABUFENPINPAIWANGZHANDOUTONGSHICUNZAIZHONGWENBAN。

幸运赛车官网 [ANLI]:BAOJIEDEHULIANWANGTIYAN

BAOJIEGONGSICONG1990NIANDAIZHONGQIKAISHICHUWANG,ZHIJINYIJIANLILE72GEGAODUXIFENDEJIAZUWANGZHAN。ZHEI72GEWANGZHANJIHUHANGAILEBAOJIEQIXIA300DUOGECHANPIN,QIZHONGBAOKUOTAIZI(Tide)、JIAJIESHI(Crest)、YULANYOU(Oil of Olay)、PANTING(Pantene)DENGZHIMINGPINPAI。YONGHUKEYIZAITide.comSHANGCHAXUNXIYIJIQIAO,ZAICrest.comSHANGKANDAOYAYIYONGDIANZIMINGXINPIANFALAIDEYACHIBAOJIANZHINAN,HAIKEYIZAIPantene.comSHANGKANDAOGEXINGHUADEMEIFAJIESHAO。BAOJIEDEZHEIXIEWANGZHANBUJINSHULILEPINPAIXINGXIANG,ERQIEHAICONGXIAOFEIZHENEILIHUOQUXIANGDANGYOUJIAZHIDEXINXI,ZUIXINDECHANPINYEKEYIZAIWANGSHANGFASONG,JINXINGCESHI。BIRU2000NIANNIANCHU,BAOJIEGONGSITUICHULEYIGEHUFAXINPINPAIPhysique,QICHUGONGSIJIHUATONGGUOCHUANTONGMEIJIETUIGUANGCHANPIN,QIZHONGBAOKUOYIDABIDIANSHIGUANGGAOFEIYONG。BUGUOHOULAIGONGSIGAILEZHUYI,JIANGZHUYAOJINGLITOUFANGDAOHULIANWANGSHANG。JIEGUOZAICHANPINZHENGSHISHANGSHIZHIQIAN,JIUYOU60WANYONGHUDIJIAOLEDINGDAN。ZHEIGEPINPAIZAISHANGSHIDIYINIANSHITOUHENHAO,SHITUIDONG2000NIANDISANJIDUBAOJIE19YIMEIYUANMEIRONGMEIFAYONGPINSHOURUDEZHUYAOGANJIANG。

幸运赛车官网 BAOJIEDEHULIANWANGCELVEHAIBAOKUO:YUWomen.comHEBolt.comDENGWANGZHANJINXINGJINMIDESHICHANGHEZUO、LIYONGBAOJIEDEFENGXIANTOUZIFUHUAQIHEHULIANWANGFENGXIANJIJINLAIJIANSHEKAIFAYOUQIANTUDEHULIANWANGCHUCHUANGGONGSI(LIRUPlumtree SoftwareHEYet2.com)DENGDENG。CIWAI,BAOJIEHAIYUXINGYEJUTOULIANHELIHUA、KEKOUKELEYIJIQUECHAOJITUANLIANHEJIANLILEYIGEZAIXIANBtoBSHICHANGTransora.com。

2、GUONEIHUAZHUANGPINYEDEWANGLUOFAZHAN

ZHONGGUOMEIRONGHUAZHUANGPINWANGJIANLIDEQUANQIUHUAZHUANGPINHUANGYE,SHIMEIRONGHUAZHUANGPINXINGYESHOUGEESHIDAIDEZILIAOSHUJUKU,HUANGYEZILIAOBAOKUOCHANGSHANGMINGCHENG、DIZHI、DIANHUA、CHUANZHEN、WANGZHI、YOUXIANG、QIYEJIESHAO、SHANGPINDENG,SHOULUFANWEICHULEZHONGGUOHAIBAOKUOGANGTAIHEJINRUZHONGGUOSHICHANGDEWAIGUOQIYE。GAISHUJUKUMUQIANGONGSHOULUMEIRONGHUAZHUANGPINJIXIANGGUANXINGYECHANGSHANG11560JIA(JIEZHIRIQIWEI2002NIAN4YUEFEN),QIZHONGYIYOUWANGZHIDEQIYE2658JIA,ZHANHUANGYEQIYEZONGSHUDE23.0%;YOUEmailDEQIYE3298JIA,ZHANHUANGYEQIYEZONGSHUDE28.5%。

幸运赛车官网 BIAO2     MEIRONGHUAZHUANGPINQIYESHANGWANGZHUANGKUANG

厂商类别            企业               网站              百分比         
化妆品              3545              1103               31.1%
美容保健            1114               459               41.2%
洗涤剂              3785                56                1.5%
牙膏                 104                22               21.2%
香精香料            1100               197               17.9%
设备和包装           475               243               51.1%
原材料               624               155               24.8%
经销商               682               318               46.6%
合计               11560              2658               23.0%

幸运赛车官网 GENJUYOUGUANDEDIAOCHAZILIAO,2000NIAN2YUEMEIGUODE700WANXIAOQIYEZHONGYOUWANGZHANDEYIZHAN38%。WOGUOMUQIANQUEFAZHEIFANGMIANDETONGJIZILIAO,DANSHIDAICAIFUKEJIGONGSIQUNIANZUOGUOYICIDUOXINGYEXIAOFANWEIDEDIAOCHA(51JIAGELEIQIYE),QIZHONGJIHUAJIANSHEWANGZHANYUYIJINGJIANLIWANGZHANXUYAOGAIBANHEGONGNENGSHENGJIDEGEZHAN47%,LINGWAI6%DEYONGHUWEIYIJINGJIANLIWANGZHAN,XUYAOTIGONGWANGLUOYINGXIAOFUWU。DUIYUGUONEIHUAZHUANGPINYEDEWANGLUOFAZHANZHUANGKUANG,WOXIANGKEYIZHEIYANGMIAOSHU:XIANGDUIYUQITACHANYE,MEIRONGHUAZHUANGPINYEDEWANGLUOHUAJINCHENGHAISHIBIJIAOKUAIDE。

幸运赛车官网 [ANLI]:LANGSIGUOJIJITUANDEMEIRONGJIAOCHENG

LANGSIGUOJIJITUANZUOWEIYIJIASHENGWUYIXUEMEIRONGJIGOU,QIJITUANWANGZHAN(http://www.lanace.com.cn)NEIRONGBAOKUOLanceMEIRONGYUANDEHULIGUICHENG,LANGSISHENGWUYIXUEMEIRONGJIAOCAI,LANGSIYILIAOBEIPINCAOZUOSHOUCE,LANGSIGONGSI2001NIANSHANGBANNIANDUYEWURENYUANKAOHESHITIDENG。JUSHUOQISHUXIADE28GEDAILISHANGDOUYOUZIJIDEYUMINGWANGZHI,SHIGUKEZAILANGSIRENHEYIJIAMEIRONGYUANDOUNENGJISHIDEDAOKEXUEDEMEIRONGFANGAN,SHIZHENDUANBUSHOUSHIJIAN、DIYUDEXIANZHIZHENZHENGDADAOLINGJULI。YOUYUGAIWANGZHANCAIYONGHUIYUANZHI,JINRUXUYAOMIMA,BIZHEWUFALEJIEZHEIXIEDAILISHANGSHISHIYONGDULIDEGUOJIYUMINGHAISHIERJIYUMING。

幸运赛车官网 (SAN)、HUAZHUANGPINYEWANGLUOHUADETEDIAN

1、QIYEWANGZHANYIZHANSHIXINGXIANGWEIZHU,CUNZAIZHUDUOQUEXIAN。

YIYONGYOUDULIYUMINGDEQIYEWANGZHANERLUN,DABUFENSHIYOUJUYOUYIDINGSHENGCHANGUIMODEQIYEJIANLIDE。SUOWEI“DAQIYEWANGSHANGSHUGONGDE,XIAOGONGSISHANGWANGJIANSHENGYI”,ZHEIXIEWANGZHANYIBANBINGBUYUCHUANTONGSHANGWUZHENGHE,ZHUYAOSHIYONGLAIZHANSHIQIYEXINGXIANG,TONGCHANGDEMOSHISHIQIYEXUANCHUANHUACEDEFANBAN。2001NIANHOU,DABUFENWANGZHANXINGYUNSAICHEGUANWANGCAIYONGflashDONGHUA,XIAZAIWANBIHOUWENNIYAOBUYAOANZHUANGCHAJIANHAISHIYAOZHIJIEJINRU。ZHIHOUSHIDAFUDECHANGFANGZHAOPIANHEQIYEJIESHAO,CHANPINTEXINGDENGDENG。ZHEILEIWANGZHANDADUOWEITUOWANGLUOGONGSIZHIZUOWEIHU,JIANCHENGHOUSHENSHAOGENGXINGUANLI。YOUYUNEIRONGPINFACHENJIU,XINGSHIQIANWANGYIMIAN,YOUQUEFAYOUXIAODETUIGUANGSHOUDUAN,WANGZHANZHIMINGDUDI,FANGWENLIANGHEHUIFANGLVDOUBULIXIANG,WEINENGQIDAOYINGYOUDEZUOYONG。

SHIJISHANG,WANGZHANSHICHUANTONGQIYEKAIPIDIERZHANCHANG,KAIZHANWANGLUOYINGXIAODEZUIZHONGYAODEGONGJU。WEILESHIXIANWANGZHANDEYINGXIAOGONGNENG,QIYEYINGGAICONGYIXIAJIGEWENTIZHESHOUDUIWANGZHANJINXINGGAIBAN:HULIANWANGZUIDATESESHIJIAOHUXING,NIDEWANGZHANSHIFOULIYONGZHEIZHONGJIAOHUXINGSHOUJIKEHUDEFANKUIYIJIAN?HULIANWANGSHIYIZHONGZONGHEXINGDEMEITI,NISHIFOUCHONGFENLIYONGLEZHEIZHONGLIXIANGDEMEITIXIANGKEHUBIAODANIDECHANPINHEFUWU?BAOKUOZUIXINDECHANPINHEFUWU?HULIANWANGCHAOYUELESHIKONGXIANZHI,NISHIFOUTONGGUOYOUXIAODETUIGUANG,RANGCHUANTONGMEITIWUFADAODAYINERWUFAYINGXIANGDERENQUNYENENGJISHILEJIEDAONIDECHANPINHEFUWU?DANGRAN,QIYEWANGZHANYINWEICUNZAIZHEJUXIANXING,GENGDUODEYINGXIAOGONGNENGWOMENJIANGZAIHOUMIANDEXINGYEWANGZHANZHONGBIAOSHU。

幸运赛车官网 2、WANGLUOMEIRONGJIAOYUPENGBOFAZHAN,SHISHANGZHUZHANGCENGCHUBUQIONG。

幸运赛车官网 HULIANWANGJIDADITUOZHANLEMEIRONGYEDEFAZHANKONGJIAN。TUCHUDEXIANXIANGSHIGEZHONGGEYANGDEMEIRONGSHISHANGZIXUNZAIWANGLUOSHANGGUANGFANCHUANBO,NEIRONGHANGAILEMEIRONGMEIFA、MEIRONGXINPIN、JIANKANGMEITIDENGZHONGDUOSHENGHUOHEYIXUEMEIRONGZHISHI,RANGAIMEIRENSHIERMUYIXIN,YESHIJIESHOUMEIRONGJIAOYUDEQUNTIBUDUANZHUANGDA。GEZHONGMEIRONGSHISHANGZHUZHANGGENGSHICENGCHUBUQIONG,XIANGDNAXIBAOXIUFU,HESUANMEIRONG,XUEYEMEIRONG,JIYINMEIRONG,JINGSHENMEIRONG,SECAIZIXUN,MEITISUSHENDENG,SUIRANRANGRENTINGZHEFAYUN,DANWUXINGZHONGTUOKUANLECHUANTONGMEIRONGYEDEFUWULINGYU,DADAOLE“MAIGUANNIAN、MAIPINWEI、MAIMEILI”DEYINGXIAOMUDE。

GUONEIYIXIEMENHUWANGZHANHEZHUANYEWANGZHANHAIKAIPILEMEIRONGZIXUNFUWU,RANGMEIRONGZHUANJIAHEQIUMEIZHEJINXINGGOUTONG。GUOWAIYIXIEMEIRONGYUANJIANGHUAZHUANGZAOXINGYEWUBANDAOWANGSHANG,GUKEKEYIANZIJIDELIANXINGXUANZEMEIRONGFUWUXIANGMU,RANHOUYUYUESHIJIANTIGONGFUWU。YOUDEMEIRONGYUANZAIWANGSHANGKAIZHANZAOXINGSUSHEN、PIFUJIANCEDENGYEWU。ZHEIXIEFANGFASHIGUKEDEXIAOFEIFANGSHIFASHENGBIANHUA,DUIMEIRONGYUANDEJINGYINGMOSHIYECHANSHENGLEJIAODADEYINGXIANG。

幸运赛车官网 3、WANGSHANGXIAOSHOUFANGXINGWEIAI,YINGXIAOGUANNIANCUNZAIWUQU。

HUAZHUANGPINJUYOUTIJIXIAOJIAZHIGAO,FANGBIANDINGGOUHEFENGXIANRENZHIDIDETEDIAN,JINNIANLAIGUANGSHOUZONGHEMENHUWANGZHANDEWANGSHANGSHANGCHENGHEZHUANMENGOUWUWANGZHANDEQINGLAI,YISHIZHIJIAN,HUAZHUANGPINCHENGWEIJINCIYUTUSHU、YINXIANGZHIPINDENGSHAOSHUJIZHONGZAIWANGSHANGDEREMAISHANGPIN。ZAIZHEIGUWANGLUORECHAOZHONG,WANGSHANGXIAOSHOUHEDIANZISHANGWUSIHUYUWANGLUOYINGXIAOCHENGWEITONGYIYU。RANERZHEISHISANGEBUTONGDEGAINIAN,SHIRENSHISHANGDEWUQU。WANGSHANGXIAOSHOUJIUSHIZAIWANGSHANGMAIDONGXI,DIANZISHANGWUZHUYAOSHIZHIJIAOYIFANGSHIDEDIANZIHUA,WANGLUOYINGXIAOZESHIHULIANWANGSHIDAIQIYEDEYIXIANGJICHUXINGDEGONGZUO,SHIQIYEZHENGTIYINGXIAOZHANLVEDEZHONGYAOZUCHENGBUFEN。WANGLUOYINGXIAODEJIBENMUDESUIRANSHIWEILECUJINXIAOSHOU,DANQIZHINENGQUESHIDUOFANGMIANDE,BIRUTISHENGQIYEPINPAIJIAZHI、JIAQIANGYUKEHUZHIJIANDEGOUTONG、TUOZHANDUIWAIXINXIFABUDEQUDAO、GAISHANGUKEFUWUDENGDENG。WANGLUOYINGXIAOBENSHENBINGBUSHIYIGEWANZHENGDESHANGYEJIAOYIGUOCHENG,ERZHISHICUJINSHANGYEJIAOYIDEYIZHONGSHOUDUAN,DUICIQIYEYINGGAIYOUCHONGFENDERENSHI。

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